ABOUT
CONSCIOUS GROWTH

 
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Conscious Growth Communications exists to make the marketing industry a more inclusive space. Founded by creative entrepreneur, Marissa Morton, CGC offers ethical digital marketing services to brands, creatives, and agencies who are looking to grow their online audience. We love working with what we call “Do-Gooder Brands”: the organizations & people that make a positive impact in their community


Born out of millennial’s desire to heal an industry plagued by manipulation & insensitivity, Conscious Growth Communications strives to make journalism, marketing, and digital media more kind, respectful, and communal spaces

Marissa has worked with clients in the health & wellness, food & restaurant, travel & hospitality, cannabis & hemp, non-profit, beauty & fashion, home & lifestyle, arts & entertainment, and business industries. She also helps social media, public relations, and marketing agencies create quality, on-brand digital content for their clients so they can focus on the big picture of their business

 

CONSCIOUS GROWTH MARKETING

the process of using ethical and socially conscious communication strategies to authentically grow your online audience 

 
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Digital marketing has become a wildly powerful tool for building relationships, improving brand visibility, and generating sales. There are limited laws and regulations in the digital marketing world apart from advertising laws, so digital marketers must rely on their own moral compass to create ethical content. 


Sometimes, marketers abuse this freedom. Clickbait, virtue signaling, emotional manipulation, exclusivity, Black Hat SEO tactics, and just downright ignorant campaigns have run rampant in our industry for years. 


It’s time for a change. People are demanding change. 

Thanks to the world-wide-web, historically marginalized groups have a voice and they’re not afraid to use it. It’s time we start listening. People are having real conversations about neglected and broken social systems. One of the social issues that has been at the forefront of our generation is ethical marketing. 


Our younger generations are insanely perceptive, intuitive, and aware of traditional marketing tactics. After seeing over 5,000 ads per day for the majority of our life, we can spot clickbait, tokenism, false advertising, spam, and inauthenticity from a mile away. People are no longer satisfied with brands doing the bare minimum and staying neutral in the face of crisis. Opportunistic and tone-deaf campaigns just don’t fly anymore. People are demanding that brands they engage with be transparent, accountable, and socially conscious. 


Maybe you feel a bit intimidated by all of this? I mean it’s hard not to when cancel culture is ready to come for you faster than you can say “We’d like to issue our sincerest apologies.” But this movement is not about policing, political correctness, or shame. It’s about humanity. People just want to connect with brands that are doing their best not to make this crazy world worse. 


As creatives, we have the power to influence thought, opinion, and behavior. It is our responsibility not to take advantage of that power, but to use it to improve our communities and give a voice to the voiceless. 


Socially conscious or “woke” (gross, I hate that term) marketing doesn’t have to be difficult. My philosophy is simple: Be real. Be kind. Build community. 

 

SERVICES & SPECIALTIES

Marissa specializes in the following areas but is open to discussing other projects outside of this scope

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CONTENT MARKETING

Developing relevant and consistent online content to increase visibility with your target audience and generate engagement & action

  • SEO blogs & articles 

  • Website copy 

  • Newsletters & e-mail marketing 

  • Social media copywriting  

  • Additional short-form digital copy

  • Tracking & analytics 

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SOCIAL MEDIA MANAGEMENT

Developing an online presence through social media platforms by creating, publishing, and analyzing content to improve audience engagement

  • Social media strategy 

  • Content calendars 

  • Graphic assets 

  • Researched hashtag lists 

  • Scheduling and publishing 

  • Audience engagement 

  • Paid ad campaigns 

  • Tracking & analytics

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PUBLIC RELATIONS

Developing trusting relationships between brands and the public through community engagement and earned media features

  • Press releases 

  • Wire distribution 

  • Media pitching  

  • Media briefings 

  • Coverage clippings 

  • Influencer partnerships 

  • Press kits 

  • Fact sheets 

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BRAND STRATEGY

Defining the who, what, when, where, why, and how of your brand identity

  • Brand identity & standards guides 

  • Mission statements 

  • Values 

  • Brand positioning statements 

  • Target audience research 

  • Brand tone & voice 

  • Mood boards 

  • Stock image portfolios 

 
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VALUES

Here at Conscious Growth, we structure everything we do around the following values :


  • Transparency

  • Advocacy 

  • Sustainability

  • Sensitivity 

  • Awareness

  • Accountability

  • Empathy 

  • Authenticity 

  • Inclusivity 

  • Integrity 


Integrating these principles into your marketing strategy allows you to grow your brand in a way that aligns with your core values. This the entire foundation of Conscious Growth and heart-centered business. 

 
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WHO WE WORK WITH

We hold ourselves to the highest standards of morals, integrity, and transparency and we love working with brands that hold the same values. Although we're open to working with clients from all background, we believe in shining a spotlight on marginalized communities including: 


  • People of color (i.e., Black, Indigenous, Asian, Latinx)

  • LGBTQ+ 

  • Women & girls 

  • Differently-abled 

  • Plus-size 

  • Immigrant & refugees 

  • Those living with mental health issues 


#BlackLivesMatter #TransLivesMatter #MeToo #TimesUp #LoveWins #SaveOurPlanet. These hashtags are all representations of the powerful movements we’re committed to supporting, but they’re just that: representations. Conscious growth requires you to actively pursue equality and justice for all. Don’t just talk about it, be about it. 


Find out how you can use conscious growth to build a loyal, engaged, and authentic audience.